The European Union is intensifying its efforts to promote the growth of clean hydrogen supply and demand to foster investment in clean technology and decarbonisation. As part of this initiative, the EU is set to conduct its third European Hydrogen Bank auction, offering subsidies for green hydrogen production with a significant budget of up to €1 billion. This move aims to reduce risks and accelerate the adoption of hydrogen production in the region. Additionally, the EU will introduce delegated acts to establish clear guidelines for the production of blue hydrogen, aiming to offer investors certainty in their investments. The EU's Clean Industrial Deal serves as a comprehensive business strategy to address climate change challenges and promote sustainable industrial practices. This strategic focus on clean hydrogen is aligned with the EU's broader vision of driving investments in clean technologies and advancing decarbonisation efforts across various sectors.