Air Liquide has introduced its first ammonia cracking pilot project at the port of Antwerp, Belgium, to produce low-carbon hydrogen, addressing the rising demand in European energy markets. Ammonia cracking technology converts ammonia into hydrogen but faces energy and technological hurdles, including a 17% energy loss. Efforts are underway to minimize these losses by exploring alternative heat sources. The cost analysis reveals that hydrogen from electrolytic ammonia could be more cost-effective than locally produced renewable hydrogen. Low-carbon hydrogen imports are seen as vital for countries like Belgium to achieve their climate goals. However, challenges persist, such as limited logistical reach and the need for robust infrastructure like hydrogen transportation networks. European regulations set for 2025 aim to integrate ammonia cracking into the system, emphasizing strategic importance and transparency. The European hydrogen strategy aims to reduce emissions and boost the energy economy. Incentives for low-carbon production could drive investments and enhance European players' market competitiveness. The balance between economic competitiveness and regulatory compliance remains a key consideration for governments and companies as they navigate the evolving hydrogen landscape.