The Hydrogen Energy Association (HEA) in the UK has raised concerns about the hindrances to private investment in the green hydrogen market due to long-term contracts and regulatory barriers. The HEA's 'Build Hydrogen Demand: An Action Plan' report advocates for modifying the contractual framework to attract initial investments critical for scaling the hydrogen market. By suggesting the inclusion of Risk-Taking Intermediaries (RTIs) in contracts, the HEA aims to alleviate risks and foster collaboration between producers and users. The report also recommends looking towards the EU's ambitious hydrogen production targets and support mechanisms as a model for the UK to incentivize green hydrogen usage in various sectors. Suggestions include implementing a credit-based system for low-carbon hydrogen uptake and aligning policies with the Renewable Transport Fuel Obligation (RTFO) to boost refinery participation in clean hydrogen initiatives. Solar Media's upcoming Green Hydrogen Summit UK in London will provide a platform for industry stakeholders to delve into discussions about the future of green hydrogen in the UK and explore opportunities for collaboration and policy alignment.