The global hydrogen industry is facing financial and demand-side challenges, leading to a shift towards white hydrogen as an efficient alternative. White hydrogen, a naturally occurring resource generated through geochemical reactions in hard rock, is gaining attention for its cost-effectiveness compared to green hydrogen. Global low-carbon hydrogen demand is projected to soar by 2050, with white hydrogen offering a cheaper production alternative due to its direct availability without energy conversion needs. While the white hydrogen industry is in its infancy, it holds promise to contribute significantly to the low-carbon economy. Key questions include the nature of white hydrogen, its current interest, potential as an energy source, industry players, and the role of oil and gas companies. White hydrogen's characteristics, cost advantages, and potential energy output make it an attractive option for decarbonization efforts. Private investors are driving exploration, with countries like France and Australia adapting regulations to facilitate white hydrogen projects. Oil and gas companies, with their technical expertise and financial resources, are positioned to lead the development of white hydrogen. The industry still faces challenges such as technical uncertainties and regulatory frameworks. Despite this, the transformative potential of white hydrogen in the energy sector is evident, making it a key player in the future low-carbon energy mix alongside other hydrogen variants and carbon capture technologies.