The third installment of the Insight Conversation series focuses on Jet Zero Australia's CEO, Ed Mason, and the opportunities and challenges in the sustainable aviation fuels sector in Asia-Pacific. Jet Zero is pioneering Sustainable Aviation Fuel (SAF) development in Australia, collaborating with industry giants, the Queensland government, and using LanzaJet's technology to produce 100 million liters of SAF by 2027 in Townsville. The company envisions significant growth in the SAF market driven by global demand, with plans to export to markets like Singapore and Japan. Project Ulysses in Australia targets agricultural byproducts from key crops for biofuel production, emphasizing transparency in feedstock sourcing and aiming to bridge the price gap between SAF and conventional jet fuel. Jet Zero's focus on scalability, infrastructure leverage, and collaboration with industry players positions them as a key player in driving the transition towards cleaner air travel in the region.