In 2023, Thailand's construction equipment market saw a significant focus on earthmoving equipment and excavators, with rising demand fueled by investments in housing, port expansion, and public infrastructure projects. The Thai government's initiatives to boost the infrastructure industry have created opportunities for Chinese vendors like SANY and XCMG, with SANY capturing a considerable market share through competitive pricing and digital strategies. XCMG's re-oriented marketing approach and online sales have positioned the brand uniquely. Thailand's infrastructure investment plans include rail projects, solar energy agreements, waste-to-energy projects, and transportation initiatives, indicating a positive growth trajectory. The country is also exploring green hydrogen, lithium mining, and partnerships for sustainable energy solutions. With increased focus on transit projects and the Eastern Economic Corridor, the construction equipment market in Thailand is expected to witness further growth and development.