Investors are increasingly turning their attention to white hydrogen, a naturally occurring alternative to green hydrogen, due to its lower production costs and significant potential for supporting the decarbonization of industries like shipping and aviation. While green hydrogen is efficient but expensive to produce, white hydrogen is geologically formed and constantly replenished, with major deposits discovered in Mali, Australia, Europe, and the U.S. Promising discoveries, such as the Lorraine mining basin in France and ongoing research at MIT, point to the growing interest and investments in white hydrogen. In the U.S., MIT researchers are working on extracting hydrogen from rocks, while in Australia, companies like Fortescue and HyTerra are collaborating on projects to explore new opportunities for white hydrogen production. With backing from major investors like Bill Gates and Jeff Bezos, companies like Koloma are leveraging existing expertise to drive the discovery of clean resources. The potential of white hydrogen extends beyond clean fuel, with the ability to produce clean ammonia for fertilizers, reducing dependence on Russian ammonia supplies. The ammonia can be transported efficiently through existing natural gas pipelines, offering a promising solution for long-distance transportation. As interest in alternative energy grows, more companies are joining the 'white gold rush' to explore the commercial potential of white hydrogen. While the industry shows promise, there is a need for further exploration and understanding of how to extract and utilize white hydrogen on a larger scale. As investments and research increase, white hydrogen could play a crucial role in the global green transition, offering a cleaner and sustainable energy alternative.