BMW has unveiled plans to introduce a hydrogen fuel cell vehicle in series production by 2028, in collaboration with Toyota. The two automakers will jointly develop a next-generation fuel cell powertrain to be utilized in BMW's upcoming model and a Toyota counterpart. BMW's CEO, Oliver Zipse, has emphasized the significance of fuel cell vehicles in meeting the company's electrification targets, intending to have half of global sales volume electric by 2030. This alignment with Zipse's 2022 statements reflects BMW's persistence in fuel cell technology, with considerations to adapt the next-generation EV platform to accommodate fuel cells. While challenges such as infrastructure development and hydrogen supply persist in the hydrogen fuel sector, BMW remains committed to advancing hydrogen technology. The partnership with Toyota extends beyond fuel cells, as evidenced by previous collaborations on electric-drive components and sports cars. This move signifies a strategic effort to bolster fuel cell adoption and sustainability in the automotive industry, highlighting a positive outlook on the future of hydrogen-powered vehicles.