Off-road vehicle manufacturers face challenges in transitioning to lower emissions solutions, with Ineos Grenadier focusing on Australia's unique market needs. While competitors explore hybrid options, Ineos is betting on hydrogen fuel cells for long-range capabilities. The company's insight as an energy and chemical firm gives it an advantage in understanding energy markets for future mobility. However, the lack of infrastructure remains a hurdle. Ineos emphasizes the importance of green hydrogen production for truly zero-emissions vehicles. Despite the benefits of hydrogen, widespread adoption is hindered by the current political narrative and infrastructure limitations. While hydrogen offers long-term storage and scalability benefits, its energy efficiency compared to batteries is lower. Ineos Grenadier's path to mass-market fuel-cell models is projected for 2030, awaiting advancements in green hydrogen technology. The future of off-road vehicles in Australia hinges on the development of sustainable and efficient hydrogen solutions, challenging the status quo of traditional combustion engines.