The North American Council for Freight Efficiency (NACFE) has announced its plans for the 2025 Run on Less - Messy Middle event, featuring four powertrain alternatives: diesel, natural gas, battery electric, and hydrogen fuel cells. The event aims to collect real-world data by showcasing trucks from three fleets in each powertrain category. NACFE's executive director, Mike Roeth, highlighted the focus on long-haul, return-to-base, and over-the-road duty cycles to address emissions and provide clarity in a confusing market segment. The event will also include an Educational Bootcamp webinar series covering various vehicle technologies, including hydrogen, to educate industry professionals. Major industry players such as Cummins and Shell have signed on as title sponsors, and other sponsors include Chevron, Clean Energy, and PepsiCo. This collaborative effort emphasizes the importance of sustainability in the trucking industry and the need for innovative solutions. The comprehensive approach of the event, from data collection to educational sessions, underlines the commitment to driving sustainable practices in freight transportation.