The Consumer Technology Association (CTA) has announced that Martin Lundstedt, president and CEO of Volvo Group, will be a keynote speaker at CES 2025 in Las Vegas. Lundstedt's presentation on January 8 will focus on the urgency of delivering sustainable work practices through electrification, connectivity, and automation. Volvo Group's approach to fossil-free transportation, including battery electric, hydrogen fuel cells, and renewable biofuels, will be highlighted. Lundstedt will stress the need for a systemic approach in the value chain to support technology adoption and societal benefits. Volvo Group aims to achieve net-zero greenhouse gas emissions by 2040, showcasing their sustainable practices at the event. CTA's president, Kinsey Fabrizio, commended Volvo Group for its ambitious goals and initiatives in promoting a green future. The presentation at CES 2025 will demonstrate Volvo Group's commitment to transforming mobility and achieving sustainability across its supply chain.