Japanese car manufacturer Toyota has strategically utilized the 2024 Paris Olympics as a platform to highlight hydrogen as a key element in the quest to reduce vehicle emissions. By deploying a fleet of 500 Toyota Mirai sedans powered by hydrogen fuel cells, the company aims to showcase the conversion of the abundant element into electricity to power electric motors. Beyond the Mirai, Toyota has also introduced a HiLux hydrogen prototype in Versailles for public viewing and evaluation alongside ongoing tests of 10 vehicles for potential production. The project, led by Toyota Manufacturing UK with support from various partners, is nearing completion with five vehicles undergoing real-world testing for safety, performance, and durability. While hydrogen technology takes the spotlight, Toyota's display also includes around 1500 electric vehicles, especially the bZ4X, along with hybrid models like the Corolla and Yaris. Despite concerns raised by the Centre for Sustainable Road Freight regarding the origins of hydrogen used in the Mirai sedan, no physical protests have marred Toyota's hydrogen promotion at the Paris Olympics, signaling a positive reception to the company's sustainable mobility efforts.