Art Basel 2024 featured a myriad of innovative art installations, including Es Devlin's mesmerizing works Surfacing and Surfacing II, specially commissioned by BMW. These artworks offered an immersive and interactive experience for visitors, showcasing the intersection of art and technology. Notably, BMW also unveiled the exterior artwork for the iX5 Hydrogen, highlighting the brand's commitment to sustainable and eco-friendly practices. The event further saw DRIFT's enchanting drone performance at LUMA arles, adding a dreamy and surreal element to the exhibition. Additionally, julie mehretu's BMW art car, the 20th in the series, premiered at the Centre Pompidou in Paris before its participation in the prestigious 24 hours of Le Mans endurance race. These collaborations between renowned artists and BMW underscore the fusion of art, innovation, and automotive excellence, creating a positive buzz around the creative and sustainable initiatives in the art world.