Companies like Rio Tinto, BP, and Bill Gates are among the growing number of major players investing in 'white hydrogen,' a naturally occurring gas discovered in Mali about 40 years ago. Interest in natural hydrogen has surged, with companies supporting exploration activities and technology development. Despite concerns about its feasibility due to dispersion and extraction challenges, the industry is optimistic. Natural hydrogen is seen as a potentially transformative energy source, offering a cleaner alternative to traditional hydrogen production methods. Investments from companies like Fortescue Metals Group and BP Ventures demonstrate a strategic shift towards decarbonization. The industry is hopeful that continued research and exploration will lead to significant breakthroughs. While challenges remain in extraction and distribution, the sentiment is positive as experts believe in the potential of natural hydrogen to revolutionize the global energy landscape.