At IAA Transportation 2024, IVECO, the commercial vehicle brand of Iveco Group, is making strides in the journey towards zero-emission transport. The brand's display at the exhibition showcases its commitment to decarbonisation through a technology-neutral approach, featuring vehicles powered by HVO, natural gas, battery-electric, and hydrogen propulsions. Key highlights include the unveiling of the heavy-duty zero-emission S-eWay Rigid and the eMoovy electric vehicle developed in collaboration with Hyundai. The press conference held by Luca Sra, President Truck Business Unit, outlines IVECO's strategy pillars including servitisation, innovation, partner ecosystem, and multi-energy approach. The brand's focus on driving innovation and expansion is evident through its extended portfolio offering various propulsion technologies to support customers' transition to zero-emissions without compromising performance. IVECO's innovation roadmap prioritizes Multi-Energy, Software-Defined Vehicles, and Autonomous Driving, aimed at delivering business profitability, driver well-being, and enhanced transport solutions. The exhibition features interactive displays showcasing IVECO's vision of sustainability, driver centricity, and business productivity. Visitors at the exhibition can experience IVECO's latest innovations, including vehicles in light, medium, and heavy-duty ranges, along with advancements in hydrogen technology and autonomous driving. The Test Drive Area allows firsthand experience with vehicles like eMoovy, S-eWay Rigid, and S-Way featuring PlusDrive autonomous driving technology. Additionally, IVECO CAPITAL and GATE present tailored financial solutions and a pay-per-use formula for green commercial vehicle rentals. The introduction of the IVECO S-eWay Rigid further solidifies the brand's commitment to offering zero-emission solutions for urban and regional transport, marking a significant step towards sustainable mobility.