Toyota Motor Europe, led by Vice President Tom Fux, unveiled its ambitious European Commercial Vehicle strategy with a focus on growth and market share in Europe. Beginning with a rich history in Europe dating back to the 1960s, Toyota has progressively expanded its commercial vehicle range, including the recent introduction of the PROACE MAX model to cater to the heavy-duty segment, aiming for a top 6 position in the market. The company's Toyota Professional line not only offers a complete product range but also includes services like Toyota Relax warranty, Express Service, and financial products to enhance customer experience. Furthermore, Toyota is committed to its multi-path strategy towards carbon neutrality, offering a diverse lineup of vehicles including internal combustion engines, mild hybrids, and battery electric vehicles. The company aims to increase the mix of zero-emission vehicles, with a particular focus on hydrogen fuel cell technology for LCVs and trucks. The article also highlights Toyota's partnership with Stellantis for commercial vehicles and the development of pan-European Toyota Professional Centres to meet customer needs. During the presentation, Executive Vice President Shinichi Yasui discussed Toyota's hydrogen-related activities, emphasizing the potential of hydrogen fuel cell technology for LCVs. The company showcased the use of hydrogen in the iconic Hilux at the Olympic games and demonstrated various applications in Paris to support local hydrogen clusters.