Bain & Company's participation in the World Green Economy Summit 2024 in Dubai shed light on the role of green hydrogen in accelerating the transition to sustainable energy. The event, under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum, gathered industry experts to discuss the potential of innovative technologies in achieving a sustainable global economy. Akram Alami, from Bain & Company, discussed the importance of green hydrogen in decarbonizing energy systems and industrial processes, emphasizing its potential in the transportation sector. The panel highlighted that while green hydrogen holds promise, it is still in the early stages of application beyond specific industries. Challenges such as regulatory frameworks, incentive schemes, customer adoption, and technological advancements need to align for wider adoption. The discussion emphasized the need for collaboration, innovation, and coordinated efforts across sectors to scale up green hydrogen technology. Despite hurdles, the panelists expressed optimism about the future of green hydrogen, with ongoing large-scale projects and increasing global momentum towards sustainable energy solutions.