The University of Birmingham experts have launched a report focusing on the development of 'future flight' technologies in the UK, aiming to revolutionize regional connectivity, delivery logistics, and public services. Funded by UK Research and Innovation, the report highlights the potential of electric and hydrogen aviation technologies in enhancing connectivity between towns, cities, and communities. The recommendations stress the importance of prioritizing public good, regulation, safety standards, social inclusion, affordability, environmental impact, transparency, collaboration, and consultation in the deployment of these technologies. Professor Fern Elsdon-Baker and Dr. Will Mason-Wilkes from the University of Birmingham emphasize the societal benefits that can be achieved by engaging with a wide range of stakeholders and ensuring the development of Future Flight technologies is inclusive and sustainable. The report provides a comprehensive framework for the responsible implementation of these technologies, focusing on creating a future where advanced air mobility serves the public good. Through public engagement and social research, the report aims to guide policymakers and industry leaders towards a more equitable and beneficial integration of Future Flight technologies in the UK.