The maritime industry is embracing the shift towards cleaner energy sources to reduce emissions, and hydrogen fuel cells are emerging as a promising solution. AP Møller-Maersk, Samskip, and Maris Fiducia are at the forefront of this transition, investing in testing hydrogen fuel cells and energy storage systems on newbuild ships. The upcoming Maritime Hybrid, Electric & Hydrogen Fuel Cell Conference 2024 in Bergen, Norway, will feature case studies and research presentations by these companies, highlighting their projects and future plans related to hydrogen fuel cells. AP Møller-Maersk's focus on integrating fuel cells into its vessels aligns with its decarbonization strategy, showcasing a positive sentiment towards hydrogen technology in the industry. Dutch shipping group Maris Fiducia is also actively researching the use of hydrogen fuels on its dry cargo vessels to promote environmentally friendly maritime transportation logistics. The conference will also feature innovative projects like a hydrogen-powered fishing vessel and hydrogen-powered fish-processing vessels, emphasizing the industry's commitment to sustainable practices.