Norled, a Norwegian company, is pioneering the transformation of its fleet towards sustainability by retrofitting current express ferries and constructing new vessels with hybrid-electric capabilities. The implementation of SHIFTR and a plug solution is integral to this eco-friendly conversion. Collaborative efforts with industry partners, local clusters, suppliers, and public transport authorities have been crucial for Norled's success in adopting innovative technologies. Despite facing challenges such as the absence of hydrogen production in Norway, Norled remains optimistic about the potential of hydrogen as a fuel for long routes. The company's commitment to sustainability is evident in its plans to reduce CO2 emissions significantly by introducing new floating bridge ferries and retrofitting existing vessels. While Norled acknowledges the slowdown in sustainable developments in the ferry sector due to macroeconomic factors, it continues to adhere to its bold targets and sustainable strategies, showcasing resilience and determination in the face of challenges.