Mellor's Strategic Shift Towards Hydrogen-Powered Vans and Internal Combustion Engines
Key Ideas
- Mellor, under new ownership by Dumarey Group, is refocusing on accessible vans after discontinuing the Sigma range and scaling back overseas expansion.
- The company plans to introduce hydrogen-powered internal combustion engine models in 2026 as an alternative to battery-electric options, aiming for zero emissions with competitive costs.
- CEO John Randerson emphasized a UK-centered approach, aiming for steady growth in existing markets while updating the Strata LF range to prepare for future hydrogen applications.
- Guido Dumarey advocates for hydrogen ICE technology due to its potential to offer zero emissions without the weight constraints of batteries, highlighting the need to reduce NOx emissions.
Mellor, a UK-based bus manufacturer, is undergoing a significant strategic shift following its acquisition by the Dumarey Group in late 2023. The company is discontinuing the Sigma range to focus on accessible vans and scaling back overseas expansion to strengthen its presence in the UK market. Mellor's CEO, John Randerson, outlined a refined strategy centered on core markets and lightweight bus production through van conversion. The company plans to maintain stability with an annual output of 650 to 700 buses, emphasizing incremental growth and operational control. Mellor is also preparing to introduce hydrogen-powered internal combustion engine models in 2026, transitioning away from battery-electric options to address weight constraints and offer zero emissions. Guido Dumarey, the new owner, advocates for hydrogen ICE technology, highlighting its potential for competitive cost structures and the need to reduce NOx emissions for true zero emissions. The company's strategy includes updating the Strata LF range to enhance accessibility and prepare for future hydrogen applications by reducing vehicle weight and expanding low-floor areas.
Topics
Public Transit
Production Plans
Acquisition
Sustainable Technology
Market Focus
Internal Combustion Engines
Bus Manufacturing
Strategic Shift
Van Conversion
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