Toyota's Multi-Pathway Approach: Celebrating Women in Auto with Green Vehicles
Key Ideas
  • Toyota South Africa Motors celebrates Women in Auto during Women's Month, showcasing green vehicles and their multi-pathway approach to New Energy Vehicles.
  • Toyota's dominance in the local NEV market is attributed to the success of the hybrid Toyota Corolla Cross, highlighting their commitment to sustainability.
  • The Women in Auto event featured test drives of various NEVs, including the Mirai Fuel Cell Electric and the upcoming Toyota BZ4X, signaling Toyota's shift towards electric vehicles.
  • Despite criticism regarding hydrogen-powered vehicles, Toyota defends its stance by emphasizing the need for diverse energy solutions to decarbonize transportation globally.
The annual Women in Auto event hosted by Toyota South Africa Motors celebrates women in the motoring industry during Women's Month. This year's event, held at a 5-star boutique hotel in Franschhoek, included a showcase of green vehicles representing Toyota's multi-pathway approach to New Energy Vehicles (NEV). Toyota's strategy includes Hybrid Electric Vehicles, Plug-in Hybrid Electric Vehicles, Battery Electric Vehicles, Fuel Cell Electric Vehicles, and Hydrogen Combustion Engines. Highlighting the success of the hybrid Toyota Corolla Cross, Toyota is a leader in the NEV market in South Africa. The event provided an opportunity for attendees to test drive various NEVs, including the Mirai Fuel Cell Electric and the upcoming fully electric Toyota BZ4X. Although hydrogen-powered vehicles like the Mirai have faced criticism for their source of hydrogen production, Toyota defends its approach, emphasizing the need for diverse energy solutions to achieve carbon neutrality globally.
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