Cemex Ventures, the venture capital arm of Cemex, has unveiled an innovative hydrogen project in collaboration with UK-based HiiROC. This groundbreaking initiative aims to deploy hydrogen at an industrial scale at Cemex's plant in Rugby, England, for use in cement production. HiiROC's proprietary thermal plasma electrolysis (TPE) process is at the core of this project, producing carbon-neutral hydrogen efficiently with minimal electrical energy consumption. The process also captures carbon as a solid byproduct, contributing to CO2 emission reductions. This partnership aligns with Cemex's sustainability goals, leveraging hydrogen as an alternative energy source to fuel clinker production and advance decarbonisation efforts. The scalable nature of HiiROC's modular solution allows for flexibility in deployment, from single units to full-scale industrial plants. While financial details were not disclosed, the strategic collaboration between Cemex Ventures and HiiROC signifies a commitment to driving innovation and sustainability in the construction materials industry.