Europe is at the forefront of an energy transition strategy that aims to replace grey hydrogen with renewable alternatives, necessitating substantial market development. A recent webinar delved deep into the short-term hydrogen demand landscape in Europe, analyzing cost barriers, policy frameworks, and sector-specific adoption patterns shaping the hydrogen economy. The webinar highlighted the challenge of the 'missing money,' which examines the gap between renewable hydrogen production costs and sectors' willingness to pay, along with the potential role of policy mechanisms like mandates and subsidies in bridging this gap. The analysis focused on key European markets such as Germany, Spain, Sweden, and Great Britain, projecting demand scenarios up to 2035. Key insights from the webinar include the current industrial feedstock applications of hydrogen, the need to bridge the cost gap for renewable hydrogen adoption, and the early adopters in sectors like aviation, maritime transport, and green steel production. Policy mechanisms are deemed essential, with a potential subsidy gap of up to €6/kg H₂ depending on the sector and country. Projections suggest a six-fold increase in hydrogen demand across Europe by 2060, with a significant portion to be met through domestic electrolytic production. The analysis also delves into the sectors expected to drive near-term demand growth, the necessary policy support, and the positioning of different European markets in leading the transition to renewable hydrogen.