This article emphasizes the importance of clarity in the clean hydrogen industry. The mission outlined is to provide executives and leaders with engaging and independent business journalism and insight. The focus is on delivering news and analysis that is not swayed by hype, but instead offers a balanced view of the market. By fearlessly looking beyond the hype, the goal is to equip readers with the necessary knowledge to make critical business decisions. The article seeks to be a trusted source of information in the global clean hydrogen landscape, aiming to provide clarity and understanding amidst the industry's developments.