Scandinavian Airlines (SAS) has announced its participation in a green hydrogen partnership that aims to drive sustainability in aviation. The collaboration involves Danish green hydrogen producers and Dutch industrial markets and was inaugurated in the presence of respected dignitaries, including the Kings of Denmark and the Netherlands. The partnership, unveiled at the Dutch Danish Forum on hydrogen cooperation, strives to create a significant hydrogen cluster in Northwest Europe. By connecting Danish production capabilities with Dutch industrial needs, the initiative seeks to strengthen the region's green hydrogen infrastructure. The primary objectives include stimulating demand for hydrogen, advocating for supportive governmental policies, and securing investments to establish green hydrogen as a viable energy source across Northwest Europe. SAS, a key player in the aviation industry, views this partnership as a crucial step towards a sustainable future. The President & CEO of SAS, Anko van der Werff, emphasized the importance of collaboration between sectors and countries to foster the growth of a robust green hydrogen market. The involvement of SAS in this initiative signifies its dedication to advancing environmental goals and contributing to the decarbonization of aviation. The partnership's focus on innovation and sustainability aligns with the broader industry trend towards reducing carbon footprints and embracing renewable energy sources.