JCB, a heavy machines maker in India, is experiencing growth and aims to make their machines more environmentally friendly and fuel-efficient. The company recently launched the JCB NXT 215 LC Fuel Master, which reduces fuel consumption by 14% and increases productivity by 5%. They have been working on enhancing fuel efficiency over the years, with a significant 40% improvement in their backhoe loader. Additionally, JCB has introduced innovative options like a CNG powered backhoe loader and a hydrogen combustion machine, showcasing their commitment to sustainability. Despite a challenging export market, especially in Europe and the Middle East, JCB remains positive about growth, targeting sales of over 50,000 machines in 2024 and aligning with the anticipated expansion of the construction equipment market in India by 2030. The company is also dedicated to increasing female representation in their workforce, aiming for 25% representation on the shop floor and striving for 50% representation in new facilities, reflecting their commitment to diversity and inclusion.