Hyundai Appoints First Foreign CEO to Lead U.S. Expansion
Key Ideas
  • Hyundai Motor appoints Jose Munoz as the first foreign president and CEO, focusing on U.S. expansion and electric vehicle growth.
  • The company aims to invest $12.6 billion in Georgia for EV production, while also emphasizing new battery and hydrogen technology.
  • Despite global sales decline, Hyundai sees success in North America's EV market, targeting 21 EV models and two million EV sales annually by 2030.
  • Munoz's appointment is praised for his performance-driven leadership and commitment to enhancing Hyundai's competitiveness and profitability in the U.S.
Hyundai Motor has appointed Jose Munoz as its new president and chief executive, marking the first time a foreign leader will lead the South Korean auto giant. The move comes as Hyundai aims to strengthen its presence in the U.S. market and boost its electric vehicle business globally. The company's investment of $12.6 billion in Georgia will facilitate increased production of EVs and HEVs in the U.S. while also focusing on advancements in battery and hydrogen technology. Despite facing challenges from the changing political landscape in the U.S., including potential policy shifts under the incoming administration, Hyundai remains committed to its EV efforts. Munoz's appointment is seen as a strategic decision to drive Hyundai's performance in North America, where the company has seen positive growth in EV sales. Hyundai and its affiliate Kia target significant expansion in the EV market, aiming to offer 21 EV models and sell two million EVs annually by 2030. The company also plans to double its hybrid electric vehicle models to 14. Munoz's leadership style, emphasizing dealer competitiveness and profitability-focused management, has been highlighted as instrumental in Hyundai's success. Recognized as one of the innovative leaders in driving business climate action, Munoz expressed Hyundai's commitment to leading the electric vehicle transition in the U.S. through investments in EV manufacturing and a diverse EV lineup.
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