Leading commodity producers are strategically partnering with manufacturers to incorporate green raw materials into their products, stimulating early demand and gaining a competitive advantage. By moving quickly along the experience curve, these first movers are set to reduce costs, utilize subsidies effectively, and secure a strong market position before sustainable metals become mainstream in the 2030s. Investments in sustainable metal technologies are on the rise, with companies like H2 Green Steel and Salzgitter spearheading efforts to reduce carbon emissions significantly through innovative hydrogen-based processes. As manufacturers prioritize decarbonization, the demand for low-carbon raw materials is expected to surge, potentially leading to supply shortages and premium pricing. Producers are advised to focus on early adopters, develop new sales capabilities, and monitor critical market indicators to succeed in the green commodities market. By understanding customer value chains, identifying potential adopters, and aligning with decarbonization goals, producers can effectively position themselves in this rapidly evolving landscape. Moreover, building strong sales capabilities, educating customers on decarbonization benefits, and establishing partnerships will be essential for success. By anticipating pivotal changes in demand, such as impending regulations mandating low-carbon inputs, producers can make informed decisions and stay ahead in the market. The shift towards green metals is expected to accelerate, presenting opportunities for producers to differentiate themselves, drive early demand, and capitalize on the growing market for sustainable commodities.