The joint initiative between PepsiCo and Fertiberia in Spain has marked a significant milestone in the sustainable production of potato chips. Through the use of Impact Zero low-carbon crop nutrition solutions, nearly 9000 tons of high-quality potatoes grown on 200 hectares across Álava, La Rioja, and Burgos have been cultivated with reduced emissions. The adoption of sustainable fertilizers and green hydrogen has resulted in a substantial 85,000 kg reduction in CO2 emissions, showcasing a proactive approach towards environmental conservation and agricultural innovation. The introduction of the Impact Zero line, produced from green hydrogen, not only minimizes CO2 emissions but also enhances crop yield through advanced technologies, ensuring both environmental effectiveness and agronomic efficiency. The positive reception from PepsiCo potato farmers underscores the benefits of these new crop nutrition solutions, emphasizing a 15% reduction in the carbon footprint of potato crops. Christian Cerezo, head of the Agriculture Department at PepsiCo Southwest Europe, and Alfredo Segura, Sales Director at Grupo Fertiberia, express their satisfaction with the project's outcomes and the collaborative efforts to achieve sustainable agriculture. The commitment to reducing carbon emissions and promoting environmental sustainability aligns with the companies' shared goal of reaching zero net emissions in agriculture by 2040. This partnership not only signifies a shift towards greener practices in the agricultural sector but also demonstrates a dedication to supporting communities and driving positive impacts on the planet. By emphasizing innovation, sustainability, and community welfare, PepsiCo and Fertiberia's collaboration embodies a holistic approach to environmental stewardship and economic progress.