The research from UBC Sauder School of Business emphasizes the pivotal role of innovation, government policies, and long-term contracts in unlocking the commercial potential of hydrogen as a cleaner energy alternative. Dr. Werner Antweiler highlights the need for coordinated efforts to reduce production costs, particularly for green hydrogen, which requires advancements in electrolyzer technology. Infrastructure investment, including pipelines and storage facilities, is crucial for the cost-effective transportation of hydrogen. The study stresses the importance of stable long-term contracts to provide security for both producers and buyers, ensuring market stability in a sector where capital-intensive production plants are prevalent. It also envisions a future where hydrogen trade involves both exporting and importing, with various countries engaging in the global market. Dr. Antweiler underscores the necessity for balancing stability and flexibility in contracts to address evolving market dynamics. The study foresees a transformative shift towards hydrogen as a central player in future energy markets, evidenced by significant investments from energy companies globally.