The article discusses a dedicated mission to provide engaging and independent business journalism to executives and leaders in the global clean hydrogen industry. It emphasizes the importance of delivering news and analysis that goes beyond the hype surrounding hydrogen, offering a balanced and insightful view of the market. The focus is on empowering readers with the knowledge necessary to make critical business decisions in the clean hydrogen sector. By fearlessly looking beyond the surface, the article aims to bring clarity and valuable analysis to the complex world of clean hydrogen, helping industry professionals navigate through the intricacies with confidence and understanding.