Toyota New Zealand, traditionally associated with hybrid technology, is now shifting its focus towards hydrogen as a prominent player in the hydrogen fuel cell market. While New Zealand currently lacks a public hydrogen refueling infrastructure, Toyota has introduced the Mirai FCEVs through a City Hop car-share trial. The company's hydrogen efforts extend beyond vehicles; it is now the official distributor of hydrogen generators, partnering with a European manufacturer. These generators, powered by fuel cells identical to those in the Mirai, were showcased at Fieldays, where they demonstrated quiet operation and minimal emissions. Toyota NZ is actively involved in various hydrogen applications, including supplying fuel cells for America's Cup chase boats, heavy transport trucks, and buses in Christchurch. Despite the high cost of hydrogen generators, the company is optimistic about their potential and plans to leverage government support to make them more affordable. Toyota NZ's CEO, Neeraj Lala, highlights the importance of diversifying the business through innovations like hydrogen, emphasizing the company's commitment to sustainability and resilience. Andrew Davis, the Vice President of Mobility for Toyota NZ, outlines the three key areas of focus for hydrogen: generators, Mirai vehicles (pending accessible refueling infrastructure), and fuel cells. The company's foray into hydrogen-powered projects not only showcases its technological advancements but also reflects its dedication to environmentally friendly solutions and future mobility.