Cemex Ventures, the corporate venture capital and innovation unit of Mexico-based Cemex, has unveiled a pioneering hydrogen project in collaboration with UK-based HiiROC. This innovative initiative will see HiiROC deploying hydrogen at Cemex's plant in Rugby, England, for use in cement production. The project leverages HiiROC's unique thermal plasma electrolysis process, which enables the production of carbon-neutral hydrogen while requiring significantly less electrical energy than traditional methods. By capturing carbon as a solid byproduct, the process helps avoid CO2 emissions, supporting Cemex's sustainability objectives. The scalable nature of HiiROC's solution allows for flexible deployment, from individual units to large industrial plants. The ultimate goal is to utilize hydrogen as an eco-friendly energy source to power clinker production processes, contributing to Cemex's decarbonisation targets. While specific financial details remain undisclosed, this initiative represents a significant advancement in the strategic partnership between Cemex and HiiROC, demonstrating a shared commitment to driving innovation and reducing environmental impact in the construction industry.