In Newfoundland and Labrador, the once booming hydrogen industry is facing setbacks, with projects downsizing and struggling with high costs and market challenges. Despite this, North Atlantic Refining Limited (NARL) is pushing forward with a unique initiative in Placentia Bay. Unlike other projects relying on ammonia, NARL plans to ship hydrogen to Europe using liquid organic hydrogen carriers (LOHCs). This innovative approach involves converting hydrogen into methylcyclohexane for easier transport. While some industry experts express concerns about the maturity and viability of green hydrogen, NARL remains optimistic. The company aims to start commercial operations by 2029 after passing environmental assessments. Energy Minister Andrew Parsons acknowledges the hurdles but emphasizes the government's support and ongoing engagements with industry players. With a focus on green technology and infrastructure development, NARL's venture stands out amidst the uncertainties surrounding the hydrogen market.