Capgemini's latest research report sheds light on truck customers' acceptance, expectations, and preferences regarding subscription models for battery electric vehicles (BEVs) and hydrogen fuel cell electric vehicles (FCEVs). The study explores various subscription-related issues such as the willingness to pay a premium, acceptability of services, and desired inclusions, while also considering respondents' preferences between EVs and ICE trucks. The findings not only validate industry beliefs but also offer valuable insights. One key discovery is the potential for OEMs to drive truck sales through subscription offerings, indicating a promising market opportunity. Furthermore, a well-designed subscription service could play a pivotal role in accelerating the electrification of commercial vehicles, presenting a positive outlook for businesses and sustainable practices. The report concludes by recommending proactive strategies that truck OEMs can implement to capitalize on the identified opportunities, showcasing the potential for growth and innovation in the automotive sector.