The automotive industry is striving to achieve carbon neutrality by 2030, facing various challenges that demand innovative solutions and substantial investments. Key challenges include technological innovation, infrastructure development for EVs and hydrogen refueling stations, transitioning to sustainable supply chains and renewable energy sources, ensuring regulatory compliance, reducing lifecycle emissions, maintaining economic viability, and transforming the workforce. Collaboration among stakeholders, public policy support, and incentives are critical in this journey. Automakers must focus on developing new technologies, addressing consumer concerns, and adapting manufacturing processes to support sustainability goals. Overcoming these challenges requires a unified approach and proactive adaptation to navigate the complex automotive landscape towards a greener future.