Ayrton Energy, a Calgary-based company, is at the forefront of transforming hydrogen storage with its innovative method using liquid organic hydrogen carriers (LOHCs). This approach aims to make hydrogen a viable replacement for fossil fuels in existing infrastructure by eliminating the need for high-pressure tanks or cryogenic storage. By chemically bonding hydrogen to carrier molecules, Ayrton's technology enables the safe transportation and storage of liquid hydrogen in ambient conditions. Compared to conventional LOHC technologies, Ayrton's proprietary oil-based hydrogen carrier offers higher hydrogen storage capacity with lower input energy requirements. The company's founders, Natasha Kostenuk and Brandy Kinkead, shifted their focus to hydrogen storage solutions after recognizing the challenges in current storage and distribution methods. Ayrton's hydrogenated liquid achieves fuel-cell-grade hydrogen purity, making it compatible with existing infrastructure worldwide. Despite facing challenges in scaling up production, Ayrton aims to collaborate with the right manufacturing partners to bring their technology to commercial manufacturing. Recognized for its potential impact on the energy and transportation sectors, Ayrton's nontoxic, oil-based carrier fluid has garnered praise from the U.S. National Renewable Energy Lab (NREL) and could revolutionize the adoption of hydrogen as a sustainable fuel source. With the ability to withstand numerous hydrogenation-dehydrogenation cycles, Ayrton's innovative approach holds promise for a future powered by safe and efficient hydrogen fuel.