The European Business Aviation Convention and Exhibition (EBACE) held in Geneva saw a focus on the business case for participating in high-profile shows like this as well as enhanced security measures to prevent disruptions. However, amid these discussions, the event remained true to its purpose of showcasing products like Leonardo's AW09 and addressing pressing issues in the business aviation sector. Short-term concerns such as airport access for business aircraft and the need for more pilots took center stage, while sustainability emerged as a key long-term priority for the industry. Notably, the event featured a mix of traditional business jets and cutting-edge innovations on display, including futuristic vehicles and demonstrators in advanced air mobility and hydrogen-powered aircraft. This shift towards sustainability and future technologies underscores the industry's commitment to greener aviation practices and innovation.