The article highlights the growing importance of low-carbon fuels, particularly green hydrogen, in addressing carbon emissions in sectors like transport and industrial manufacturing. The GCC countries, including Saudi Arabia, UAE, and Oman, have initiated large-scale projects to leverage green energy solutions. Despite progress, challenges such as the lack of regional marketplaces and long-term offtake agreements have hindered the growth of these projects. The Zero Emissions Traders Alliance (ZETA) aims to address these challenges by advocating for the establishment of a regional trading hub in the GCC. ZETA's CEO emphasizes the role of markets in facilitating fair risk allocation and investment in green energy projects. By introducing tradeable green certificates and developing local benchmarks, ZETA aims to position the GCC as a major global center for the production and export of green fuels. The initiative not only focuses on carbon reduction but also seeks to create revenue opportunities for local industries and accelerate the transition to sustainable energy practices.