DirectIndustry's Stéphanie Maingard attended the Hannover Messe Press Preview, setting the stage for the 2025 fair. The event, organized by Deutsche Messe, offered a glimpse into upcoming trends and innovations. Noteworthy topics included a strong focus on AI, smart manufacturing, and hydrogen, indicating a comprehensive exploration of technological advancements. Despite economic challenges and geopolitical tensions, Dr. Jochen Köckler emphasized the importance of Hannover Messe in providing solutions and fostering competitiveness. The event will welcome Canada as the partner country for 2025, showcasing the country's commitment to green and digital solutions. Figures like Evelyne Coulombe and Jayson Myers highlighted Canada's advanced manufacturing sector and the potential for significant business opportunities. The press preview underscored optimism and a call to action, stressing the need for collaboration and innovation in addressing global uncertainties and driving sustainable growth.