AkzoNobel has launched a significant multi-million-pound global program to enhance its network of Automotive Training Centres (ATCs) worldwide, focusing on upskilling professionals in the automotive industry on new coatings and technologies for a more sustainable future. The initial phase involves a €3 million investment to create new sites or upgrade existing ones in Europe, Australia, and Thailand by 2025. The upgraded ATCs will feature advanced spray booth technologies, digital tools like Carbeat and PaintPerformAir, and color matching systems. One notable development is the introduction of hydrogen-powered spray booths at certain sites to reduce carbon emissions significantly. Additionally, the centers will cater to local business and environmental needs, complying with regulations. AkzoNobel plans to expand training programs to cover application training, product training, and digital color processes with an emphasis on quality improvement and sustainability. The introduction of VR technology for paint training and the development of new products like waterborne basecoats further enhance the training experience. The initiative aims to address the industry's talent shortage, promote sustainability, and elevate industry standards by offering comprehensive training and support for future automotive professionals.