Endua, a Brisbane-based firm, emphasizes the untapped potential of hydrogen as a clean fuel in Australia due to misconceptions hindering its adoption. The company showcased hydrogen generation and storage technology at Archerfield Airport to demonstrate its accessibility and viability. The CEO, Paul Sernia, stresses the need for greater industry support to overcome barriers in the hydrogen supply chain. Endua's deployment of hydrogen technologies, including on-site renewable hydrogen generation and power bank storage, highlights the practicality and ease of integrating hydrogen solutions. Paul Sernia envisions green hydrogen being used in various sectors like aviation, heavy vehicle transport, mining, and remote infrastructure. The technology not only offers environmental benefits but also economic prospects, with the potential to create thousands of jobs and generate substantial revenue by 2050. By showcasing the operational efficiency and readiness of hydrogen solutions, Endua aims to stimulate conversations and drive industry adoption. The deployment of hydrogen technology at Archerfield Airport is seen as a stepping stone towards a cleaner and more sustainable energy future, with the promise of facilitating advancements in aviation and creating job opportunities.