Joby Aviation is a company with high potential in the industrial sector, aiming to revolutionize transportation with vertical take-off and landing vehicles. The company is close to completing its testing program and plans to launch a short-distance air taxi service in Dubai by 2025. Joby has a solid financial foundation with significant cash reserves, equity sales, and a substantial investment from Toyota. The future strategy of Joby includes proving the business model with short-distance flights in cities like New York, Dubai, and Los Angeles, expanding to longer distances using hydrogen-powered flights for faster fueling, and ultimately moving towards autonomous flight after acquiring Xwing's autonomy division. Despite the high risk associated with the company's current lack of revenue, the potential rewards of disrupting transportation by enabling point-to-point travel across the world are significant. Investors are advised to consider the long-term prospects and disruptive nature of Joby Aviation's technology before investing.