Samsung E&A from Seoul, South Korea, has made a significant move by entering the green hydrogen market through the acquisition of a 9.1% stake in Norway-based Nel ASA. The strategic partnership aims to leverage Nel's expertise in hydrogen technology to develop integrated solutions for hydrogen production plants. This collaboration also signals Samsung's intention to expand its business into the installation and operation of electrolysers. The use of green hydrogen production technology is crucial for the synthesis of green ammonia, green methanol, and e-fuel, aligning with the global shift towards eco-friendly energy sources and decarbonization efforts. Samsung E&A's strategic approach to address societal challenges through technology demonstrates its commitment to sustainable practices and environmental stewardship. By focusing on 'E&Able' strategies like low carbon and carbon-free solutions, Samsung E&A is positioning itself as a key player in the energy transition sector. The long-term partnership with Nel ASA not only strengthens Samsung's position in the green hydrogen market but also paves the way for innovative technological advancements in renewable energy.