Toyota Mirai: The Unlikely Cheapest Car in America
Key Ideas
  • Toyota is offering massive discounts on 2024 models of the Mirai in Southern California, with prices dropping to less than $17,000 and up to $15,000 in free fuel included.
  • Despite being a luxury sedan, the Mirai is now considered the cheapest new car in the US, providing significant savings compared to other entry-level vehicles.
  • The limited hydrogen infrastructure in the US, with most stations located in California, poses a challenge for Mirai owners looking to travel beyond state borders.
  • The decline of hydrogen fuel cell technology is evident as hydrogen cars struggle to gain popularity compared to the rapid advancements in EV technology.
The Toyota Mirai, once Toyota's flagship fuel cell vehicle meant to revolutionize hydrogen transportation, has now become an unexpected bargain in the American automotive market. With massive discounts of up to 70% on 2024 models in Southern California, the price of a Mirai has plummeted to less than $17,000, making it the most affordable new car currently on sale in the United States. Toyota's enticing offer doesn't stop at discounts; they are also including $15,000 worth of free fuel. Despite being a luxury sedan, the Mirai is now more accessible to a wider range of consumers due to these unprecedented deals. However, the low demand for hydrogen cars and the limited hydrogen infrastructure across the country have led to sluggish sales for the Mirai. With only 499 units sold in 2024, down from 2,737 in 2023, the Mirai's appeal has waned, especially with the availability of more mainstream alternatives like the Nissan Versa. The article highlights the challenges of owning a Mirai outside of California, where the majority of hydrogen filling stations are located. The restricted range of the Mirai, coupled with the sparse hydrogen infrastructure, limits the vehicle's long-distance travel capabilities. Despite the attractive pricing and free fuel offer, the article reflects on the underwhelming performance of hydrogen fuel cell technology compared to the rapid advancements in electric vehicle technology. The limited success of hydrogen cars in the market raises questions about the future viability of this alternative fuel option. In conclusion, while the Toyota Mirai presents a unique opportunity as the cheapest car in America, its long-term value and practicality remain uncertain in a market dominated by electric vehicles.
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