The CEO of Endua, Paul Sernia, believes that hydrogen is vastly underused in Australia despite its immense potential as a clean fuel source. The local start-up recently exhibited its hydrogen generation and storage technology at Archerfield Airport in Brisbane to emphasize the accessibility and efficiency of their solutions. Sernia highlighted the importance of industry support to overcome hurdles in the hydrogen supply chain, such as transportation and generation costs. With backing from firms like Ampol, Endua demonstrated a 'plug-and-play' modular system that can be quickly deployed and operational within hours. Sernia envisions that renewable hydrogen produced through their equipment could be utilized for future planes, sustainable aviation fuel, heavy vehicle transport, mining, and powering remote infrastructure in Australia. The aim is to encourage companies to embrace hydrogen technology and showcase its versatility. The deployment of hydrogen technology is expected to create a significant number of jobs and revenue, as suggested by a recent CSIRO report, further emphasizing the economic potential of hydrogen in the country. Overall, the article paints a positive outlook on the future of hydrogen in Australia, highlighting its role in sustainable development and job creation.