Doosan Bobcat recently signed a Memorandum of Understanding with Gwangyang City, known as Korea's 'hydrogen city,' to supply more hydrogen-powered forklifts and establish dedicated hydrogen refueling stations in the area. This initiative aligns with the global trend towards adopting cleaner energy sources and marks a significant step in promoting hydrogen technology. The partnership aims to enhance the electrification process, particularly in the materials handling industry. A new report highlights forklifts as frontrunners in the transition from diesel to electric power, despite facing obstacles in electrifying off-highway powertrains due to technical complexities and high expenses. Both electric and hydrogen-powered forklifts offer the advantage of zero emissions, supporting companies in realizing their net zero objectives and reducing environmental impact compared to traditional fossil fuels. However, the success of this transition relies on the entire supply chain's commitment to environmentally-friendly practices and ensuring that the sources of zero-emission batteries are sustainable. The article raises the essential question of whether companies are actively pursuing eco-friendly solutions throughout their operations, emphasizing the importance of a holistic approach towards achieving sustainability goals.