Hydrogen, with its potential to power internal combustion engines and reduce emissions, is underutilized in the United States. The Hydrogen Engine Alliance of North America (H2EA-NA) is being launched to promote hydrogen as a viable alternative fuel for transportation, complementing electric and zero-emission technologies. Led by experts from the University of Michigan and UC Riverside, the alliance aims to showcase hydrogen's benefits in reducing emissions and fostering a cleaner energy future. Recent demonstrations have proven the low emissions of hydrogen ICE technology, emphasizing its role in achieving meaningful reductions in transportation-related pollutants. H2EA-NA seeks to educate the public about hydrogen's potential and support infrastructure development in the U.S. through collaboration and industry partnerships. By hosting a conference in 2025, the alliance plans to discuss advancements in hydrogen engine technology and policy initiatives critical to the growth of the hydrogen ecosystem. Through membership, companies can access the latest technologies and market trends to support the adoption of hydrogen as a fuel option in North America.